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Real estate app

description
Student project
role
UX UIĀ Designer
completion
1 months, 2022
Mobile first
UI Design
Illustration
Animation
šŸ‘ TL;DR

Setup

tasks
UX Design, UI Design, Animation
tools
Miro, Balsamiq, Figma, Adobe Illustrator, Principal

Overview

Purchasing property and real estate investment can be an exciting and positive endeavor in one's life, yet it may be quite complicated. While there are plenty of blogs and agencies providing information, often, buyers new to the market may struggle to get started without professional guidance and waste time viewing properties out of their range.

The task

Potential buyers can benefit from a platform that is capable to provide all information on the property of interest, allow to compare offers, calculate mortgage and manage communication with the agency. This should facilitate the decision making process and help reduce overhead a new buyer may experience.
01
pov &Ā Ideation

Empathising with the user

Personas

User stories & sitemap

šŸ§‘ As a user, I want to create a profile containing all my property criteria, so that I am recommended results most relevant to me
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šŸ§‘ As a user, I want to be able to search and filter properties, so that I can find good matches based on my needs
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šŸ§‘As a user, I want to be able to save or mark properties I am interested in, so that I can easily revisit them

šŸ§‘ As a user, I want access to as much written and visual information as possible about properties I’m interested in, so that I can make an informed decision

šŸ§‘As a user, I want to be able to contact the right people if I am interested in viewing a property, so that I schedule a viewing

šŸ§‘ As a user, I want to see how well a property meets my criteria or compares to other properties, so that I can refine my options.

Flow chart
02
From ideas to wireframes

Paper sketches

After I have defined the core structure of the system, I started experimenting with the native app layout. After I was happy with the navigation and overall positioning of UI elements, I have reproduced this design in a higher resolution using Balsamiq.

Low-fidelity mock-up

Mid-fidelity

In this step of my design process I have fine-tuned my mockups in Figma. I've defined the grid I want to be using for the mobile app (modular 6 col grid with a 16 px margin, 16 px gutter coupled with a baseline 8 px row grid). I've also defined vertical and horizontal spacing and started experimenting with the typefaces.

Mid-fidelity mock-up
03
REFining the design
Moodboard

Putting together a moodboard

After carrying out a competition analysis and getting acquainted with various trends, I've picked 2 color schemes. In the end I have decided to go with a cyan-grey color palette with a single accent color inspired by urban architecture, blue sky, glass and concrete.

I wanted to use shadows to elevate elements and create some contrast and use minimalist icons and tabs. Custom icons and illustrations helped tie the interface together and make it feel professional

Typography & color

Font & color

Visual elements &Ā illustrations

Although I wanted the interface to be minimalist and clean, I thought it could use some fun elements.
To give the interface a personal touch, I've designed several custom illustrations.My main goal was to make the app more "human" but not overload it with imagery in a distracting way.

Illustrations

Onboarding animation

I still had some time with this project andĀ IĀ wanted to learn Principle and craft a splash screen and onboarding animation for this app.

Final screens

I joined the project after initial scoping and early development had been completed by another designer, who had drafted the first version of the Savings feature and scheduled user interviews. After onboarding, I stepped into the interview phase to deepen my understanding of the target audience, support analysis, and familiarize myself with the product ecosystem.

High-fidelity screens
07
Core featureS

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