The freemium model was introduced to address key challenges: competing products had set market expectations, many users were unaware of the subscription, and feature descriptions failed to convey value.
Launching a freemium version of the savings overview aimed to boost awareness, improve discoverability, and test whether early exposure increased paid conversions. The next step was exploring ways to showcase the freemium version and provide feature previews across the app.
The introduction of a freemium model was driven by several key challenges. Competing products already offered similar features using freemium approaches, setting certain user expectations in the market. Additionally, we found that many users were not even aware that the subscription existed, bringing into focus the findability issue within the app.
After we confirmed the improvements and their priority, I went ahead and updated the prototypes accordingly.
After presenting the test results in the round, we carried out a workshop with the Product owner, data scientist, developer & UI designer to ensure the implementation of the feedback is feasible and is within our timeline and budget.
