Case study 5 - Eigenmind landing page

Before developing the eigenmind MVP we wanted to launch the landing page to start collecting leads and showcase the products to potential users and investors.

My responsibilities

📌 Collaborate with the Business team on defining the conversion goals, KPIs, content priority and overall look and feel
📌 Design from wireframes to high-fidelity
📌 Branding, logo, illustrations
📌 Webflow implementation
📌 Library of templates and visual assets for the marketing & sales team to use

Logomark & logotype

I had a chat with the team and gathered their vision of the general style and logo. After presenting several versions we have picked a favorite and refined the design.

Logotype guidelines

Typography, color scheme, iconography & layout

We wanted the product and the landing page to have a professional look without it being boring. A A font combination and a punchy accent colors helped us with that.